Searching for SendCloud’s price gets you a number that’s wrong by the time you read it: the platform prices by country, adjusts tiers periodically, and asks partners not to republish its rate card — which is why most third-party “SendCloud pricing” pages quote figures from two restructures ago. What doesn’t change is the architecture: how the plans are built, what each level unlocks, and how to know your tier before you open the official page. That’s what this guide covers — accurately.
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SendCloud’s pricing has three moving parts, and understanding them matters more than any single number: a monthly subscription (with a genuinely free entry plan), a small per-label fee on paid tiers, and the carrier postage itself — billed at SendCloud’s pre-negotiated rates or through your own carrier contracts on higher tiers. The free plan is a real “forever” tier for low-volume EU stores: labels at discounted rates across SendCloud’s 160+ carrier network, no card required. Paid tiers ascend by monthly label allowance: each step raises the allowance, trims the per-label component, and unlocks operational features — automation rules first, then your own carrier contracts, branded tracking and automated returns, phone support mid-ladder, and a dedicated success manager at the top. Current figures for your country are on SendCloud’s official pricing page — they vary by market and change periodically, which is exactly why serious comparisons start from the structure, not a screenshot.
| Level | Who it fits | What unlocks here |
|---|---|---|
| Free plan | Low-volume EU stores testing the waters | Discounted labels across the carrier network, store integrations, tracking — no card, no time limit |
| Entry paid tier | Stores past the free allowance shipping steady weekly volume | Higher label allowance, lower per-label component, first automation rules |
| Mid tiers | Growing stores with routing logic and a returns flow to manage | Your own carrier contracts, branded tracking pages & emails, automated returns portal, phone support |
| Top tier / Enterprise | High-volume operations with warehouse workflows | Highest allowances, lowest per-label component, Pack & Go picking, dedicated success manager |
Plan structure verified on SendCloud’s official documentation, August 10, 2026. SendCloud prices by country and updates its tiers periodically; we deliberately link to the source rather than republish figures that go stale. Availability: SendCloud serves EU-based stores (Netherlands, Belgium, UK, France, Germany, Austria, Italy, Spain).
Why We Don’t Republish the Rate Card (And Why That Protects You)
Three reasons, all practical. SendCloud prices by country — a Dutch store and a French store see different figures for the same tier. It updates tiers periodically — the platform has restructured its plans more than once, which is why third-party pricing pages routinely cite two generations of plan names at once, with amounts to match. And it asks partners to point to the source rather than republish — a constraint we consider correct, because a stale price on a review site is worse than no price: it anchors your budget to a number that no longer exists.
The structure, by contrast, is stable — and it’s the part you can actually reason with before opening the pricing page.
How the Tiers Actually Work: The Allowance Trade
Every paid tier is the same machine with different settings: a monthly label allowance, a per-label fee on top of the subscription, and an overage rate past the allowance. Climbing a tier raises the subscription, raises the allowance, and lowers the per-label component. That’s the whole game — which means your tier is a solved equation, not a preference: at your monthly volume, the right tier is the one where the subscription step up costs less than the per-label savings it buys. Estimate your steady monthly labels before you look at a single price, and the pricing page reads itself.
The feature ladder rides on top of that math. Automation rules — the “if weight under X, use carrier Y” logic that saves real warehouse minutes — start on paid tiers. Your own negotiated carrier contracts, branded tracking and the automated returns portal (a serious asset under EU consumer law) arrive mid-ladder, alongside phone support. Pack & Go picking workflows and a dedicated success manager sit at the top. If one of those features is the reason you’re switching, that feature — not volume — sets your entry tier.
See the current tiers for your country →
The Free Plan: A Real Starting Point, With One Honest Caveat
SendCloud’s free plan is a genuine forever tier, not a trial: discounted labels across the 160+ carrier network, store integrations, tracking, no card. For a low-volume EU store, it’s a complete answer — and the cheapest possible way to verify SendCloud’s rates against what you pay today, on real parcels, this week.
The caveat: automation lives on paid tiers. On free, you’re choosing carriers manually per order — fine at low volume, a growing tax as orders climb. The moment you notice the manual routing, you’ve found your upgrade trigger, and the allowance math above tells you which tier catches you.
Is SendCloud even your answer? Check the postage first.
Run the free audit with your origin set to Europe — volume, package size, destination — and see what your current setup overpays against commercial rates before choosing any platform. 30 seconds, no signup.
Run Your Free Audit →The Verdict, By Profile
- EU store, low volume, testing → the free plan, today: real rates, zero risk, and your own invoice becomes the comparison data. Start free →
- EU store, steady weekly volume → a paid tier, sized by the allowance math above — bring your monthly label count to the pricing page and the tier picks itself.
- EU store with heavy returns → mid-ladder minimum: the automated returns portal is the feature that pays for the tier by itself. Our full review covers it.
- US-origin store → wrong tool, plainly: SendCloud is EU-native. Your comparison is Shippo vs ShipStation vs Pirate Ship.
- EU store comparing against ShipStation → our head-to-head settles it by profile.
Frequently Asked Questions
How much does SendCloud cost per month?
It depends on your country and tier: SendCloud prices by market and updates its plans periodically, which is why we link to the official pricing page rather than republish figures that go stale. The structure is constant: a free entry plan, then paid tiers combining a subscription, a monthly label allowance and a small per-label fee that shrinks as tiers rise.
Does SendCloud have a free plan?
Yes — a genuine forever tier, not a trial: discounted labels across SendCloud’s 160+ carrier network, store integrations and tracking, with no card required. Automation rules and the returns portal start on paid tiers.
What do SendCloud’s higher tiers unlock?
In ladder order: higher label allowances and lower per-label fees at every step; automation rules from the first paid tier; your own carrier contracts, branded tracking, the automated returns portal and phone support mid-ladder; Pack & Go picking and a dedicated success manager at the top.
Which countries can use SendCloud?
SendCloud serves EU-based stores: the Netherlands, Belgium, the UK, France, Germany, Austria, Italy and Spain. US-origin stores need a different platform entirely — our comparison hub maps those options.
How do I know which SendCloud tier I need?
Count your steady monthly labels first. The right tier is the one whose allowance covers that volume and where the subscription increase costs less than the per-label savings it buys — a solved equation once you know your number. If a specific feature (own contracts, automated returns) is your reason for switching, that feature sets your entry tier instead.